The competition in the dental industry is very tight. A dental profession functions more like the typical business does. It
needs to generate new patients and retain the old ones in order to boost the business profit. To do this, the dentist and his/her team should come up with effective marketing strategy. Many dentists today are not aware that they are literally doing mistakes that badly hurt their business. The Scheduling Institute by Jay Geier aims to help dentists and their team in coming up with effective marketing strategy, which leads to both career and business growth.
Below are the common marketing mistakes in the dental field
Entrusting the business to the advertising representative
A lot of dentists would tell that they are busy with their practice and that they don’t really have the luxury of time to personally manage the advertising campaign of their business. So, what they usually do is they hire an advertising representative and entrust everything that has something to do with the marketing campaign. Always keep in mind that the advertising company is in the process of advertising business and not really to help it grow. Many advertising companies today will make you believe that you need to spend more to get more.
Entrusting your business to the practice management expert
Practice management experts will make you feel that they know it all, but in reality many of them do not even have a background in dentistry. In fact, they don’t have any idea on how to run a private practice, which also means that they are not that really effective in helping you with your dental marketing. If you are planning to entrust your business to practice management expert, you have to make sure you ask the necessary questions including their previous dental marketing campaigns. That way, you will have idea whether or not they can be of any help to your business.
Not paying much attention to potential new patients
This is the common mistake made by the dental staff. Almost 90% of patient calls the dental office to make inquiry and eventually set an appointment. However, majority of these calls are not converted into actual patient because of mishandling of calls. This has something to do with the front office and what’s even alarming is that many dentists are not even aware of it. Not only that you are losing potential patients, but you are as well losing potential income.
Jay Geier’s Scheduling Institute focuses more on improving the ability of the dental staff in handling patient, which include patient’s call and actual patient interaction. In response to this, the company has come up with a 5 star challenge, which successfully generate a dramatic increase of 60% in new patient generation every single month. If you have been in the dental practice for quite long now and are not seeing improvement in patient generation, then it is now time to get in touch with the Scheduling Institute.